New Direction on our Blog
We’re tweaking the focus of our blog. While it’s been great to have our blog posts mentioned by the likes of Ford Motor Company and feedback from by companies such as Hitachi, Dell, and Fiskars, we want to turn our focus back to a less heady style that puts us more in the real day-to-day world of our typical client, who coincidentally isn’t any of the companies I just mentioned.
What the heck am I talking about? Well, for example while my commentary on Fiskars contained insight on their great strategy for growing business through utilizing technology, it was something that took a bit to actually read and distill. We are finding our typical client may like to read such posts, but reality is they are often too busy. The goal of our new blog direction is to present more concise post with immediate and clear communication of the topic, strategy and benefit and then when applicable provide our readers a segue for expanded reading.
Stay tuned and let us know what you think.
Tags: Blogging