Design tells the world who and how relevant we are
July 8th, 2015A design article entitled Oh, the logo by committee over at the Before & After Website is worth checking out. A few key quotes:
“Design looks easier than it is, and it’s more important than it looks. . . Design is us and it is personal. How something looks tells the world who and how we are.”
“When Steve Jobs started his Next computer company, his first act — before he had a building, before he had employees, before he had a product — was to pay Paul Rand $100,000 to design a logo. And Rand’s black cube gave Next its sleek identity.”
“NBC once paid a designer a million dollars to design an N.”
