New media & Web 2.0 FAQs
If you have a question not answered here don't hesitate to ask us.
What is "New Media"?
New Media (also referred to as Web 2.0) is the technical evolution of the Web from a place of static information display to an environment of real time communication, collaboration, and community.
We define a New Media application as:
- Always having current and relevant content.
- Facilitating interaction with your visitors
- Responding intelligently to user actions
- Easy to manage
- Serving as a foundation for your businesses online community
Contrast these features to the traditional web site that often contains outdated information, emphasizes one way communication, is non-responsive, and requires software and/or technical expertise to update.
Some common applications found within New Media are described on the remainder of this page.
What is "Customer Evangelism"?
Customer Evangelism Marketing is helping your best customers also become your best salespeople.
Customer Evangelism Marketing strategy is available only to those organizations that provide, or have the potential to provide, unique quality solutions to their customers needs. Without this, true customer evangelism marketing can not happen because it's based on a real deep-seated conviction of your satisfied customers...something that can't be substituted.
When this condition exists, it's a matter of opening channels of rich communication with your customers, letting them know of the opportunity for them to help, and facilitating that participation.
What is "New Media Marketing"?
It's the revolutionary effect that can be achieved when Customer Evangelism Marketing and New Media Technology are combined.
A customer evangelist (see definition below) marketing strategy laser-focuses a business on meeting the needs of their customers and maintaining interactive communication with them.
New Media—modern Internet technology like blogs, RSS, Podcasts, and content management systems—are tools that empower customer evangelism and allow the Web to become an environment of real time communication, collaboration, and community.
What is a Blog?
(Shortened name for web-log): A type of CMS system (see below) that is intended for periodical publication of information, such as commentary, or news. The unique identifiers of a blog from general CMS include the automatic archiving of articles/posts, the syndication of the posts through XML (see definition below), and the ability for visitors to post their own thoughts or comments.
What does Content Management (CMS) mean?
A web site that allows a non-technical user to easily publish text, photos, and links by logging into to a database and adding information from the Web using an intuitive word processor interface. The information is then instantly updated on the web site.
What is WebSite 2.0?
RisingLine's WebSite 2.0 is an easy to use Content Management solution that we fully integrate into your custom site design and structure. It allows you to quickly and securely update your web site's content from any Internet connection without special software or technical expertise.
See also:
WebSite 2.0 overview & walkthroughs
What is XML?
XML stands for "eXtensible Markup Language" and is a standards based versatile protocol for sharing information between applications.
What is RSS?
RSS (Rich
Site Summary or Really Simple
Syndication): An XML based broadcast of
a web site’s selected content. RSS
enable content is syndicated; available
for subscription and display on other
web sites or in RSS news readers.
See
also
RSS FAQs
What are RSS feeds?
Refers to
the originating source of information
published through RSS. Comparable to the
broadcasting tower of a TV station.
See
also
RSS FAQs
What are RSS readers?
Utilities
that allow RSS feeds to be converted and
displayed on web pages or in news feed
aggregators (software that displays RSS
feeds). Comparable to TV set displaying
the broadcast of a TV station.
See
also
RSS FAQs
For more definitions associated with Web 2.0 browse our Internet Glossary.
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