J.R. Simplot client profile
We really needed a new identity that reflected what it is that we do and how we provide value to our customers. RisingLine developed a logo, supplementary graphics, and an advertisement that communicated our message effectively.
I highly recommend RisingLine for their identity branding expertise.
Kristi L. Smith, Marketing Manager, J.R. Simplot Company
Background
Simplot Partners is a major distributor of fertilizer, turf grass seed and chemical products nationwide. Operating in seven Western states, Simplot Partners provides a wide range of products and services to golf course superintendents, landscapers, nurseries, municipalities and athletic field managers.
Simplot Partners contracted with RisingLine because their corporate logo and Web site were in need of a new graphical look that better communicated the value they brought to the marketplace.
Solution
http://www.simplot.com/turf/partners/
Services we provided:
- New logo identity
- Graphic design
- Ad development and distribution
- Professional photography
To meet their strategic goals, RisingLine developed a new look and feel designed to communicate Simplot Partners’ Unique Value Proposition (UVP) as an intrinsic feature of their identity. We emphasized their expertise in the turf and horticulture industry by integrating colors and graphic elements that reflect life, greenery, and progression.
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