A New Beginning Adoption client profile
My experience working with Rising Line was extremely positive. The staff understood the needs of our agency and designed an incredible, interactive website to meet those needs.
I was amazed at how quickly the website was completed and we immediately started getting comments on how great it looks.
Their staff taught me how to update it and changes are easy to make (even for someone with virtually no computer experience)....Our staff is thrilled to have a website that we are truly very proud of and excited about. I HIGHLY recommend Rising Line. Our experience could not have been better.
Stephanie Pearl, Director, A New Beginning Adoption
Original Website
New Website
Background
A New Beginning Adoption Agency places domestic and international children with adoptive families in the United States. They utilize their website as an important link in the communication process for potential adoptive parents, families who had adopted through them already, and birth parents who are considering placing their children for adoption.
Solution
http://adoptanewbeginning.org
A New Beginning Adoption's primary goals were identified:
For potential new clients as:
- Communicate that New Beginnings is a professional and non-threatening adoption agency that offers prompt and caring service.
- Communicate that they are not just a "placing agency" but instead an agency that will be available to families throughout the years for assistance.
- To understand the adoption process and the expertise and qualifications of A New Beginning.
- To make contact to set up an initial consultation.
For existing clients as:
- To provide support and educational resources.
For adoption and child welfare advocates as:
- To provide opportunities for involvement and support.
Solution summary:
We developed a new site design and structure around these goals with a front page featuring best-practice layout of defined sections to communicate their unique value proposition of a "professional non-threatening agency offering prompt and caring service." The new front page clearly communicates their passion and expertise with clear paths for visitors to find out more information.
We added sub-sections that provided concise information for their other target visitors and included a section on the front page highlighting adoption stories of previous clients.
We incorporated a consistent CSS based drop down navigation system to provide for easy navigation to the various sections appropriate for their different target visitors. Professional photography was utilized along with some of their existing photos to create a site that more precisely communicated their UVP visually. The main photo on the front page changes upon each revisit to the site, and the majority of photos were selected to include families, or a parent and child, vs. just a photo of a child.
We also designed the site to facilitate content updates by the agency itself and created a structure and navigational design that would allow them to expand the content of their site without a design overhaul.
Services we provided:
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