Helping you achieve your goals
The profitability of your marketing strategy is determined by your performance in three key areas: message reach, message impact and message cost.
We can help you reach your marketing goals by:
- Increasing the reach of your message by broadening your audience and message frequency.
- Increasing the impact your message makes to convey your value and persuade your prospects to action.
- Decreasing the cost per message.
How we can help increase your message reach
| RisingLine Service |
Benefit |
| Content management Websites |
- Allows you to provide your audience with timely and accurate content by directly adding new Website pages and content. The easier it is for your organization to add new messaging to your site the more likely it will happen. Content management sites also allow collaborative authoring which means more potential contributors and higher quality content.
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| Search engine optimization |
- More potential customers can be made aware of your message through Web searches. We code your site content to be easily indexed by major search engines and associate your Website with the keywords your customers and prospects are most likely to use for search queries.
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| News/blog engines |
- Greater exposure and referral potential through regularly published messages that are optimally formatted to be distributed and forwarded. Regular blog publishing also contributes significantly to your search engine profile.
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| Optimized RSS broadcasting |
- Pushes your news to search indexes and allows your content to be displayed by third parties for increased exposure.
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| Automated Email distribution |
- News/blog posts are automatically converted to html format and emailed to your subscriber database. Increasing the frequency of your messages and providing the opportunity for viral expansion.
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| Scheduled publishing services |
- Increases message frequency by providing a formal process and schedule to insure Web or print messages are distributed on a regular basis.
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How we can help increase your message impact
| RisingLine Service |
Benefit |
| Quality graphic design |
- Significantly increases the credibility and effectiveness of your messages. Stanford University reports that 46% of visitors to your site will judge your credibility solely on the visual design.
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| Branding and identity |
- Creates sustained credibility across all customer and prospect communications. A corporate identity is a professional "look and feel" for your business that creates emotional attachment with your target audience and remains consistent across all communication mediums. We work with you to identify concise value statements and then help refine them into visual representations that express the unique value you offer your clients.
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| Social networking applications |
- Provides trustworthy unbiased content for your audience. Facilitating customer conversations on your site may sound dangerous to some, but it provides the crème de la crème of credibility. Allowing unbiased customer conversation through forums, ratings or blog commenting provides high-grade messaging that can greatly increase the effectiveness of your message. In addition it provides a direct link for feedback and guidance from your customers on how you can better meet their needs and thus increase the profitability of your business.
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Website usability service /
site structuring |
- Allows visitors to your Website to understand your key messages quickly and to navigate the site intuitively. We employ best-practice navigation and page layout standards that help your site's messages be communicated clearly.
We can develop every page of your site to serve a defined function towards progressing your prospect through the sales process.
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How we can help decrease your messaging costs
| RisingLine Service |
Benefit |
| Web 2.0 sites, blogs, RSS/email broadcasting and social networking applications |
- The portable message format of Web 2.0 allows your content to be produced at nominal costs and provides the potential to reach an exponentially greater audience with a much higher value message when compared with traditional advertising.
When published in a Web 2.0 environment your messages can be distributed with virtually no incremental cost.
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| Social networking applications |
- Provides a means by which your customer evangelists can become directly involved in your messaging. Referrals are not only free, they're the leads with the highest conversion rate. Increasing the proportion of referral sales to leads generated by conventional means can dramatically lower your marketing cost per sale.
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| Content Management Systems / Blogs/podcasts |
- Enabling non-technical users to publish and edit content on your Website or blog reduces the necessity of paying an IT specialist for every update.
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| Design, technical and strategic consultation support services |
- Reduces your operational expenses by only paying for services as you need them as compared to hiring staff or signing a long term service contract. Our flat-rate term retainers require no long-term contract and provide significantly discounted net rates with flexible terms.
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