Boise—July 25, 2006—On
August 1st, Erik Jon Warila will join RisingLine as a principal equity shareholder and Chief Marketing Officer.

Erik Jon Warila is a marketing and strategic communications professional with extensive business-to-business and direct-to-consumer experience. After building his portfolio as an independent marketing consultant, Erik joined RisingLine in 2006 as a principal owner and Chief Marketing Officer.

Prior to his consultancy, Erik was a key influencer in the marketing department of the J.R. Simplot Company, a 3 billion dollar agribusiness concern, where he spearheaded efforts to standardize the branding strategies within key market channels around the globe. Additionally, he worked on numerous co-branding campaigns with major agricultural companies such as Bayer, BASF, Monsanto, and Syngenta.

Over the past 7 years, Erik has created, published and distributed more than 2,000 unique advertisements, direct mailers, product catalogs, and other marketing materials while coordinating comprehensive strategic marketing campaigns. He has also provided advertising and Web development services for two high-tech companies, Integra Information Technologies and RVP Business Systems, both located in Boise, Idaho.

In regards to his portfolio, Erik offers extensive experience in working within the agricultural, golf, sports entertainment, software, telecommunications, and medical industries. He is also a Cum Laude honor graduate of Northwest Nazarene University where he earned a BBS in Business Administration in addition to an MBA. Finally, Erik is a man humbly devoted to his Christian faith and his family.