What is Web 2.0?
Web 2.0 sites
Current, broadcast & shared
Traditional Websites
Stale and waiting to be found
Web 2.0: Using technology that allows continually changing or active communication.
A traditional Website can be compared to a stale brochure that's published once and then just sits there, hoping to be found. A Web 2.0 site allows content to be kept current, then broadcast out to the world in a format that's easy for others to find, share and use.
Some of the most common Web 2.0 applications are Content Management Systems (CMS), blogs, podcasts, social networking sites and user forums.
Why should you care about Web 2.0?
Web 2.0 can help you reach your business goals by:
- Helping you reach more prospects.
- Increasing the impact of your message through increased relevancy and quality.
- Decreasing your cost to reach prospects.
Under the hood of our Web 2.0 sites
Content management, blogs & RSS
We provide database-driven content management systems (CMS) that enable you to easily keep your site updated and allow you to offer current and more meaningful information to your target audience. Sites that have higher value content are more likely to get noticed by more prospects, and present a more believable message to those prospects.
Our content management software is powered by a MySQL database and resides in your Web server space. This means your site's content can be managed collaboratively with anyone who has permission and Internet access.
This server-side software also provides the capability for real-time broadcasting of your message to the world using Really Simply Syndication (RSS).
Benefit highlights:
- Technically easy to understand and use for novices while allowing experts unrestricted source code access.
- Individual users can be granted permission to update just one page or an entire site.
- Nonproprietary and stable coding. The CMS we provide is built on the most used Web development platform in the world (Linux, Apache Server, MySQL & PHP) . There are no software maintenance fees nor the risk of being trapped by only a few high-priced support options.
- Scalable—The system easily expands as your business grows.
- Content is managed separately from design for higher efficiency and less management expense.
- The CMS sites we produce are 100% search engine friendly and optimized for indexing.
Next page: Content management, blogs & podcasts
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