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What is Web 2.0? Email or bookmark this page

Web 2.0 versus traditional Websites

Web 2.0 sites

Current, broadcast & shared

Traditional Websites

Stale and waiting to be found


Web 2.0: Using technology that allows continually changing or active communication.

A traditional Website can be compared to a stale brochure that's published once and then just sits there, hoping to be found. A Web 2.0 site allows content to be kept current, then broadcast out to the world in a format that's easy for others to find, share and use.

Some of the most common Web 2.0 applications are Content Management Systems (CMS), blogs, podcasts, social networking sites and user forums.

Why should you care about Web 2.0?

Web 2.0 can help you reach your business goals by:

  1. Helping you reach more prospects.
  2. Increasing the impact of your message through increased relevancy and quality.
  3. Decreasing your cost to reach prospects.

Learn more about how we can help you achieve your marketing goals with Web 2.0

Next page: Content management, blogs & podcasts
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