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About Risingline

Our Goals

  • Provide our clients insight into proven best practices for print and digital marketing.
  • Help our clients reach their business goals through polished, concise messaging delivered in professional, effective formats.
  • Produce clean and intuitive designs and applications that concisely communicate our clients' messages and unique values.
  • Create websites and print collateral that are streamlined to our clients' sales and communication processes.
  • Produce websites that are effective, safe, and cost-efficient.
  • Cut through marketing and technology mystery and jargon.

Risingline is a multi-faceted marketing firm providing companies strategic, creative, and technical solutions for their marketing needs in all digital and print mediums.

Since 2006, Risingline has been dedicated to empowering our clients by delivering quality services and providing long-term support. Our areas of expertise include branding, graphic design, web design and development, print and display advertising, copywriting, content management, content marketing, and project management. Our clientele include large corporations, nonprofit organizations, and emerging brands.

Managing director

Douglas Case and family

Doug Case founded Risingline in 2006 and as managing director is responsible for delivering quality design, development, and support solutions. He oversees Risingline's full range of creative solutions from branding, web, mobile, email, print, copywriting, and advertisement design as well as Risingline's technical services including hosting, email, and support.

Prior to Risingline, Doug spent 15 years in the IT industry, primarily with Micron Electronics (later known as MPC) as a sales manager, public sector account executive, and Federal channel account executive.

Doug began programming in the mid 80's, and he has since developed countless digital solutions on multiple platforms. Doug is a senior technical director with high proficiency in HTML5 and CSS and with extensive experience integrating third-party applications into cohesive and effective user interfaces. He is also an accomplished creative director specializing in usability, UX, and clean modern corporate branding. He has completed countless corporate design projects in both digital and print formats for organizations across the U.S.

Doug received his Bachelor of Science degree in business administration, graduating magna cum laude with presidential honors, from Lewis-Clark State. He resides in Boise with his wife and three sons and has been actively involved in supporting and volunteering with non-profit organizations.

Why Risingline?

How we can help

The profitability of your marketing strategy is determined by your performance in three key areas: message reach, message impact and message cost.

We can help you reach your marketing goals by:

  1. Increasing the reach of your marketing message by broadening your audience and message frequency.
  2. Increasing the impact your marketing message makes to convey your value and persuade your prospects to action.
  3. Decreasing the cost and increasing the efficiency of broadcasting your marketing message.

How we can help increase your Marketing reach

Mobile friendly websites The websites we produce allow virtually unlimited expansion and application integration. This means the broadest audience possible can view your branding and design. The sites we develop are tested for optimal performance across the broad spectrum of platforms and browsers including Mac, PC, iPad, iPhone, Android and many other tablet and mobile phone devices.
Accessible websites Approximately 10% of the population has a disability that affects computer use and the Americans with Disability Act mandates that all websites are accessible to those users. We help organizations comply with the WCAG 2.0 AA and Section 508 compliance criteria.
Print advertising, production, and scheduling Our extensive experience in corporate print advertising provides our clients high-end advertising design and writing for any print or display medium including magazine advertisements, signage, packaging, trade show booths, and billboards.
Search engine optimization More potential customers can be made aware of your message through Web searches. We code your site content to be easily indexed by major search engines and associate your website with the keywords your customers and prospects are most likely to use for search queries.
Digital content generation and publishing Greater exposure and referral potential through regularly published messages that are optimally formatted to be distributed and forwarded. Regular blog publishing also contributes significantly to your search engine profile.
Social media broadcasting Pushes your news to search indexes and allows your content to be displayed by third parties for increased exposure.
Custom HTML Email design & marketing Custom designed HTML emails and best practice distribution provides you the benefit of reaching a large spectrum of current and prospective customers with your brand and message.

How we can help increase your Marketing impact

Top-tier corporate graphic design Significantly increases the credibility and effectiveness of your messages. Stanford University reports that 46% of visitors to your site will judge your credibility solely on the visual design.
Branding and identity Creates sustained credibility across all customer and prospect communications. A corporate identity is a professional "look and feel" for your business that creates emotional attachment with your target audience and remains consistent across all communication mediums. We work with you to identify concise value statements and then help refine them into visual representations that express the unique value you offer your clients.
Social networking applications Provides trustworthy unbiased content for your audience. Facilitating customer conversations on your site may sound dangerous to some, but it provides the crème de la crème of credibility. Allowing unbiased customer conversation through forums, ratings or blog commenting provides high-grade messaging that can greatly increase the effectiveness of your message. In addition it provides a direct link for feedback and guidance from your customers on how you can better meet their needs and thus increase the profitability of your business.
Website usability service / site structuring Allows visitors to your website to understand your key messages quickly and to navigate the site intuitively. We employ best-practice navigation and page layout standards that help your site's messages be communicated clearly. We can develop every page of your site to serve a defined function towards progressing your prospect through the sales process.

How we can help decrease your Marketing costs

Strategic Consulting Our experienced project managers and developers provide objective insight for creating the most stable, versatile and effective print and digital marketing solutions to meet our customers' specific goals. We are adamant about utilizing third party development and application resources for our clients projects and are experienced in managing large technical and marketing projects with multiple parties.
Smart web development We never take a one size fits all approach to web development. We are fanatical about understanding our clients goals and capabilities and recommending and developing the best technical framework to meet their needs.
Ongoing marketing, design and technical support services. We save our clients money and allow them to focus on their core business by managing (as much or little as they choose) their marketing, advertising and web maintenance needs on an as-needed long-term basis.
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