Risingline Marketing strategy / design / development / management
(208) 475.3192

Contact Form

design & marketing blog

Marketing, design, and technical resources for making your digital and print communications more effective.

Sir Isaac Newton

February 16th, 2007

As a former boss of mine used to say, “Having a great idea and not telling anyone is the same as not having any ideas.” Do you have a great site with a valuable message? That’s a significant achievement but if you’re a relatively new company you need to think back to high school physics and Sir Isaac Newton’s First Law of Motion, “An object at rest tends to stay at rest and an object in motion tends to stay in motion.” We’ve built the mass into our site to keep it going but the challenge for now is to take it from rest to motion. Our slingshot will be Google et. al. who, if we treat them right, can serve as our matchmaker to unite us with those people out there who need our solutions most.

Will work for backlinks

The good news is that Google and company claim to want the same thing…they want to serve up the most valuable sites to their users for any combination of keywords. The most important means by which Google and the other major search engines claim to decide which sites are truly the most valuable is by taking a vote from the Internet community. The votes they use are link backs from other sites.

So your mission is clear, submit your URL for consideration to as many other sites, indexes, and directories as possible. There are many options for where to submit, but some of the most important ones I’ve listed below. I recommend to our clients that they go through this list methodically to get the best exposure possible for nominal cost. Keep in mind
the process and protocol for getting your URL listed at each one of these sources will vary…some are an automated submission and others will require you calling the organization to make a case for being listed, yet others may require
you make a contribution of value to their community.

  1. All the major search engines of course, you might consider using a service like Traffic Blazer from RisingLineWeb.com
  2. dmoz.com (open directory project)
  3. Superpages.com
  4. Local business directories
  5. Technorati.com
  6. Public Library Sites (you’ll need to make a convincing case as to why they should list your link)
  7. MyPages.com
  8. blogflux.com
  9. blogtopsites.com
  10. blogwise.com
  11. iblogbusiness.com
  12. Blogger.com (your profile)
  13. goarticles.com
  14. syndic8.com
  15. blogdigger.com
  16. weblogs.com
  17. Press Release Sites e.g. prweb.com
  18. Squidoo.com
  19. Craigslist.org
  20. Digg.com
  21. del.icio.us
  22. Furl
  23. Shadows.com
  24. MyWeb
  25. StumbleUpon
  26. blog-directory.org

The process of submitting to these potential partners can be time consuming. To keep from being overwhelmed, consider setting aside 15-30 minutes every week or two for backlink hunting. As always, I would be interested in your feedback or suggestions.

SEO is free | Top 25 backlink sources

August 31st, 2006

Now that we’ve covered essential aspects of developing a web site or blog that will rank well in search engines, it’s time to move on to some specific action items we can take to get us noticed. As a quick review, here’s what we’ve covered in this previous string of posts:

You’ve got a quality site, now deal with Newton

After meeting the quality prerequisite, we need to ethically get the word out to the world that we’ve got a great site. While maintaining a quality site will be the ultimate reason for long term SEO success, we still have to get the whole thing kick started. As a former boss of mine used to say, “Having a great idea and not telling anyone has the same result as having no ideas at all.”

So what we’re dealing with now is Sir Isaac Newton’s First Law of Motion, “An object at rest tends to stay at rest and an object in motion tends to stay in motion.” We’ve built the mass into our site to keep it going but the challenge for now is to take it from rest to motion. Our slingshot will be Google et. al. who, if we treat them right, can serve as our matchmaker to unite us with those people out there who need our solutions most.

Will work for backlinks

The good news is that Google and company claim to want the same thing…they want to serve up the most valuable sites to their users for any combination of keywords. The most important means by which Google and the other major search engines claim to decide which sites are truly the most valuable is by taking a vote from the Internet community. The votes they use are link backs from other sites.

So your mission is clear, submit your URL for consideration to as many other sites, indexes, and directories as possible. There are many options for where to submit, but some of the most important ones I’ve listed below. I recommend to our clients that they go through this list methodically to get the best exposure possible for nominal cost. Keep in mind the process and protocol for getting your URL listed at each one of these sources will vary…some are an automated submission and others will require you calling the organization to make a case for being listed, yet others may require you make a contribution of value to their community.

  1. All the major search engines of course, you might consider using a service like Traffic Blazer from RisingLineWeb.com
  2. dmoz.com (open directory project)
  3. Superpages.com
  4. Local business directories
  5. Technorati.com
  6. Public Library Sites (you’ll need to make a convincing case as to why they should list your link)
  7. MyPages.com
  8. blogflux.com
  9. blogtopsites.com
  10. blogwise.com
  11. iblogbusiness.com
  12. Blogger.com (your profile)
  13. goarticles.com
  14. syndic8.com
  15. blogdigger.com
  16. weblogs.com
  17. Press Release Sites e.g. prweb.com
  18. Squidoo.com
  19. Craigslist.org
  20. Digg.com
  21. del.icio.us
  22. Furl
  23. Shadows.com
  24. MyWeb
  25. StumbleUpon
  26. blog-directory.org

The process of submitting to these potential partners can be time consuming. To keep from being overwhelmed, consider setting aside 15-30 minutes every week or two for backlink hunting. As always, I would be interested in your feedback or suggestions.

SEO is free | The truth about Search Engine Optimization (Part 2)

August 23rd, 2006

The systemMy introductory post on the truth about Search Engine Optimization was an indulgence in drama that hopefully got the point across that search engine optimization is not about beating the system just to show up in the top of someone’s search list. The temptation to focus on the means instead of the end is always there and while it can yield some immediate, apparently beneficial gains, in the long run it depreciates the value a site offers to it target visitors. When developing and implementing an SEO strategy, do pay attention to the details but don’t focus on them.

Remember that the ultimate determination of your site showing up on the short list of search engines is when it proves to the world that it offers consistent valuable content that is relevant to your target audience.

It’s a lot like a sales person who doesn’t pay attention to the details of how they dress when they call on customers…they put themselves at a disadvantage for sure, but if their technical knowledge, customer service, and
closing ability are honed, they’ll be successful anyway. Web sites are much the same. It helps to be dressed for the occasion of attracting attention, but you’ve got to have the goods to back it up.

It should be no surprise that some of the best council on search engine optimization comes from those who write the SEO rules, or a good portion of them at least—Google.  Google provides two pages of guidelines for building a web site that will best suited to be indexed and highly ranked.  If you’ve not visited these pages, they are a must for anyone who contributes to the management of a website:

Out of all the content on these two pages, the most important is in this short sentence: “Make pages for users, not for search engines.”

Top

↑ Top