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Straightforward design, marketing, and technical advice for making your marketing communications more effective.

How to Add FeedBurner’s Headline Animator to an Outlook 2007 Email Signature

March 5th, 2009

Feedburner (now assimilated into Google as we all will be one day) provides phenomenal RSS feed optimization services. If you’ve found this post you probably already know that.

FeedBurner's Headline Animator

Feedburner’s Headline Animator Email Snippet

One of their many great tools is the “Headline Animator” which is a snippet that rotates your blog feed’s five most recent blog post titles. It’s well suited to be included in custom email signatures as a clever means of promoting your blog to unsuspecting recipients.

Enter the villain: Outlook 2007

As I’ve already complained about in a prior post, Microsoft took a big step back in HTML customization capability with Outlook 2007. Besides the horrible decision to use Word to render HTML for Outlook, the handy option for “advanced” (HTML) editing is gone from Outlook’s custom signature feature. This presents a problem to those of us who want to add the snippet code produced by FeedBurner’s Headline Animator to our Outlook 2007 email signature. It’s not that pretty, but following is a step-by-step guide to forcing Outlook 2007 to comply with our wishes.

The easy annoying workaround

1. After you set up your blog feed in feedburner (http://feedburner.google.com), go to the “Publicize” tab, and select “Headline Animator”, “Create new…”, set your preferences, name the snippet, then hit “Activate.”

2. Now click on the name of your snippet that just appeared under “Headline Animator” in the left column. You’ll see your snippet rotating headlines from your feed. Select “Other (just gimme the code)” and click next to see a pop-up with your code. Uncheck “Include a ‘Grab this’ link” and copy the code to Note Pad. You will need to use Note Pad, not Word or Word Pad, for all your edits (or an HTML editor if you have one).

feedburner

3. Download this template and open with Note Pad. Open side-by-side this template file and the other Note Pad file into which you pasted your FeedBurner code. Then modify the template with your feedburner links and either delete or modify the alt tag and contact info above the snippet.

Outlook 2007 Email Signature Template

4. Enable Windows to see hidden files/folders. A guide for doing this can be viewed here.

5. In your modified Note Pad template file, choose “Save as” then navigate to:

Windows Vista— C:UsersuserAppDataRoamingMicrosoftSignatures

Windows XP— C:Documents and SettingsuserApplication DataMicrosoftSignatures

6. First, select “All Files” in the “Save as type:” field, then name and save your signature with an .htm extension (e.g. “feedburnersiganture.htm”).

7. Now open Outlook 2007 and go to Tools -> Options -> Mail Format -> Signatures and you should see your new signature with the feedburner snippet as a signature option.

Now, recipients will see your snazzy rotating FeedBurner headlines in your signature. All recipients that is except those using Outlook 2007 who will only see your most recent title. That’s right, Outlook 2007 has one last punch to throw. Microsoft has disabled rotating gifs from rotating in Outlook 2007 and provided us with no option to enable them. If you’re hard up for something to do you can vote for Microsoft to change this policy at this Microsoft page.

The good news is that almost all other mail clients don’t have this restriction, and even when being displayed in Outlook 2007 your snippet will still dynamically update to display a static most recent post title so all is not lost.

Comparing Linux and Windows Web Development

February 6th, 2009

I happen to read Guide to Key Comparisons of Linux vs. Windows Servers over at work.com and thought it was worth pointing out to those who might not be that familiar with the fundamental differences between Windows and Linux Web server environments.

Because this it’s such a common misconception I should mention first that running Windows or Linux on your Web server has no relationship to the operating systems you and your site users are running on their personal system.  Individual computers running Windows or Mac OS Xand and using common Web browsers don’t care what operating system the Web server is running on.

Here highlights I took from the article:

  • Both Windows and Linux are about equal when it comes to market share, reliability, performance and security.
  • Because Windows is proprietary commercial software and Linux is open source software, if your business decides to own and operate your own Web servers, Windows can be more costly. However, this base cost is nominal if you choose to outsource your Web server hosting and management.
  • Linux offers the inherit advantages of open source . . . in terms of flexibility and customization. The author states:

Linux distributors, using an open-source application with more flexibility, can implement “extensible” packages with greater customizability. In normal situations, the performance of the two is comparable, but if system functionality is most important to you, this may have an impact on your final decision.

Another critical consideration that wasn’t mentioned in this article is total cost of ownership. Linux is generally regarded as the leader in this category, but not necessarily, it all depends on each organization’s goals and required applications. Researching total cost of ownership can be confusing . . . since many of the most popular studies are drawing data mostly from very large IT enterprises and in very large enterprises TCO tends to level out between Windows and Linux.

As a general rule the smaller the organization, the more clear-cut are the TCO benefits of Linux over Windows. This does not imply that Linux will not be the best choice for the largest enterprise environments (examples of Linux enterprises include the city of Los Angeles, NASA, Amazon, American Fidelity Assurance Company and Overstock.com), but what it does mean is that any business should spend the time to evaluate the options in light of their specific needs to get the right answer.

Smoother Firefox Fonts for Windows XP

November 11th, 2008

Fire Fox LogoWe encourage everyone we can to use Firefox in place of Internet Explorer . . . there are a lot of good reasons to switch—Firefox’s adherence to Web standards (which equates to increased quality and compatibility for the user) its superior performance, options and increased security.

A number of people have brought to my attention that they’ve noticed fonts appear much crisper and readable when viewed with IE 7.  With the release of IE 7, Microsoft introduced what they call ClearType . . . a font smoothing algorithm that increases readability for those using LCD displays. It really makes quite a difference and is probably the most impressive thing I’ve seen come from Microsoft in the last few years (I confess to not being much of a Microsoft fan).

For those surfing on a Firefox / Windows XP combo, the process for activating ClearType is quite simple:

  1. Minimize all your windows and right click anywhere on your desktop.
  2. Select Properties then choose the appearance tab then click the Effects button.
  3. Make sure the check mark is in the box next to “Use the following method to smooth edges of screen fonts:” and select ClearType. Then click OK.

Once you start surfing in Firefox again you should notice a marked improvement to readability.

Windows Vista – Internet Explorer 7 Flash Issue

March 10th, 2008

Some installs of Internet Explorer 7 on Windows Vista have a bug which prevents the display of Adobe Flash Movie Files. If you experience this problem our recommended solution is below:

  1. In IE7 delete all browsing history, after pressing “Delete all…” Check the box “Also delete files and settings stored by add-ons.”
  2. In Windows Vista close IE7 and all other open applications.
  3. Go to Start -> Control Panel -> Programs and Features
  4. Select and Uninstall any programs referring to Adobe Flash Player ActiveX or Adobe Flash Player Plugin. There may be as many as three files listed.
  5. Open IE7 and navigate to Adobe’s Flash Player Download Center and follow the prompts to install Adobe Flash Player.
  6. Additional resources on this topic can be found in this Tech Note from Adobe.

An alternate method which we have not tested is demonstrated in this video.

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