Once again, Apple has circumvented the status quo by developing the world’s most advanced mobile device, the iPhone. Unlike the OCR driven Blackberry or the stencil managed Windows device, the iPhone combines value-added features such as a fully functional Web browser, an advanced and functional MP3 player (iPod), and a true touch screen platform, which allows users the freedom from stencil-driven bondage.
So why is this iPhone device relevant to a marketing blog? Simply from the standpoint that Apple has revolutionized the mobile market in one swoop by satisfying a true market need, namely to develop a user-friendly hand held device that facilitates efficient and easy communication.
Unlike the Blackberry I currently carry, the iPhone provides the user a true interface for instantaneous communication via a phone, Web platform, and SMS texting. Plus, the iPhone only has one button, which has completely simplified the arduous process of data entry on mobile technology … no more stencils, no more miniature keyboards, no more gadgetry features that literally take weeks to figure out; the iPhone has enhanced userability through exceptional design. Trust me, as soon as my T-Mobile contract expires, I’ll be running to the Cingular store that very day so as to move away from the soon-to-be RIM paperweight.
So as professionals, what can we take away from Apple’s example? Namely, to not get caught up in product commoditization, but to strive to deliver on a true market need. Steve Job’s innovative leadership was simply a product of assessing what the ultimate aim is in mobile technology, namely convenience and functionality, and delivering upon it. As a result, Nokia, Motorola, Samsung, and Sony Ericcson were all caught off guard and have been scrambling over the past week to formulate a response.