With the number of questions I’m getting from clients about why we included Digg and Del.icio.us tags on their site, I’m starting to realize that I’m not doing a very good job of explaining why upfront. So, in an attempt to reverse this trend, here’s a bit of an explanation.
Digg and deli.cio.us are two of the most popular services for social networking. As you may be aware, social networking is a huge phenomenon powered by the newest web technologies (aka Web 2.0). For more insight look up “Internet Social Networks” on Wikipedia, but the essence of social networking from a business perspective is that it provides an unique free opportunity for an organization to get their message heard and propagated.
Social networking is relatively new to mainstream but growing fast and many believe that it will play a key role in the future of the Web. In addition to providing a medium for referrals, it also provides a means by which your site can be more visible to the Internet as a whole through indexes and search engines. Sites with quality, well targeted and frequently updated content are good candidates for success using social networking. For example, Idaho Business Review recently deployed a Web 2.0 site on which they utilize social networking links prominently in each of their online articles (see
an example). There are a lot of dynamics to be in place before a site is going to grow exponentially from its inclusion in social networks, but it comes down to a principle that an old sales veteran once told me, “If it can’t hurt, and might help, why not do it?” And of course, having Digg and Del.icio.us links make you look hip.