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Straightforward design, marketing, and technical advice for making your marketing communications more effective.

Google Update

May 28th, 2013

Last week Google updated its main search and ranking algorithm to what it calls Penguin 2.0. According to Google, there is no dramatic change to how one optimizes for Google however it’s important to take a look at the directions and changes that Google has made and what it might mean to your site. In short, Google is continuing to refine it’s ranking criteria to reward legitimate sites with real relevant content which offer real value to a community and penalize those sites which are full of cheap tricks.

To bring yourself up to speed I recommend this article on Website Magazine by Michael Garrity and the video from Google below.

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