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design & marketing blog

Marketing, design, and technical resources for making your digital and print communications more effective.

Measuring Social Media ROI

August 21st, 2013

Can investing business resources into Facebook, Twitter and other social media platforms effective?  The answer is yes, social media can be effective, but only if developed  correctly. Many of the efforts by businesses to grow their business by social media channels are done not only without a strategy, but sometimes without a basic understanding of the social media platforms themselves and the driving factors that persuade users and customers to interact. The contest is really not about just getting as many people to click the “like” button your Facebook page it’s about getting that Facebook user’s to “like” you to the extent that they buy from you or tell others about your company. There’s a big difference.

To be successful a company must be educated, develop a comprehensive strategy and then track or measure their efforts. This infograph from MDG Advertising does a great job outlining the whole process.

If your company needs help getting started on a strategy, contact us here at Risingline and we’ll be glad to help out.

Infographic: The ROI of Social Media

Infographic by MDG Advertising


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