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Straightforward design, marketing, and technical advice for making your marketing communications more effective.

My Letter to the Idaho Statesman

March 4th, 2007

Thank you Idaho Statesman for your informative article new window on blogging that was featured on the front page of the March 2 edition.

I was in agreement with almost all the insight and advice provided in the article other than one notable exception: “Most companies can start blogging for between $25,000 and $45,000.” As principle with a marketing company focused on providing blogging solutions this statement strikes me as absurd, even laughable.

The fact is, any business that has a truly unique message and a passion to share it can be successful at blogging regardless of their budget or lack thereof. For those who have no budget at all, companies like Google and FeedBurner provide advanced blogging, podcasting, and RSS services at no charge whatsoever.

Sincerely,

Douglas Case
CEO
RisingLine New Media Marketing

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