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How to set up a business Facebook page (the right way)

February 18th, 2011

These do-it-yourself instructions are based on best-practice recommendations from Facebook and are current as of February 18, 2011. Additionally, Risingline provides full Facebook development services. If you would prefer to have us setup, optimize and integrate your Facebook and other social media assets with your Website, please feel free to contact us for a no-obligation estimate.

1. Setup a Personal Account

If one does not exist already, set up a personal account for the CEO, owner or a principal of your company. Do not set-up a personal Facebook account and populate it with business information. This is against Facebook’s terms of service and may result in Facebook deactivating your profile.

2. Setup a “fanpage” (In Facebook lingo, fanpage is synonymous with business page)

a. Login to the personal Facebook page you created in step 1. Click “Home” in the upper right.

b. In the far-left column, look for “Ads and Pages” and click. You may have to click the “More” link in that column to see Ads and Pages.

Facebook Ads and Pages

c. Click the “Create Page” button

Create Page

d. Select the category that best describes the type of business page you’re creating. In most cases, you will need to decide between “Local Business or Place” and “Company, Organization or Institution.

  • If you market your products/service primarily in a single market then choose Local Business or Place.
  • If you market your products/service nationally then choose Company, Organization, or Institution.

Facebook | Create a Page

e. Fill in your basic business information and click “Get Started.”

Create a Page

f. Your business fan page is now setup in its initial draft state.  Proceed with uploading your logo or other company images for your profile. Save the other suggested actions like “Invite your friends” until after you add essential information to your page.

Draft Facebook Fan Page

g. Click “Info” in the far-left column then click “Edit Info.”

Fan Page Edit Info

h. Complete the Basic Information page. Insure you use (but don’t overuse) the keywords for which you have optimized your Website.

Basic Information Facebook Fan Page

3. Add additional Administrators to your Fan Page (Business Page)

Click “Manage Admins” from the far-left column. Type in the email address of the other personal profile accounts of individuals that will also administer this page, then click the “Save Changes” button.

Manage Admins

Your additional administrator should now show up on the “Manage Admins” page.

Manage Admins

Important Information About your Facebook Business Page

Your business Fan Page needs to be treated as a business asset. It’s important that the owners/principals of a business have control of the business/Fan Page by being added as an administrator. It’s ok to have a trusted Web developer or employee as an administrator; the business principals just also need to be administrators. As Facebook states:

“Businesses do not typically put the titles to company vehicles in employee’s names, nor do they allow the employee to keep the company vehicle after termination of employment. Nor should they with FB business/fanpages.”

For more information on Facebook best practices for business fan pages please see this article from Facebook’s Website: Fan Page Help – Beginners Read First!

4. Start populating and promoting your page.

Click the “View Page” button in the upper right hand corner, then proceed with Invite your friends, Tell your fans and Post status updates.

Facebook Fan Page Get Started

Confusion Warning!

While logged into your business fan page as an administrator, be aware that clicking on the Home, Profile and Account links in the upper right hand corner will connect you to those section on your personal profile/page with no notification. Hopefully Facebook will correct this long-standing usability issue but until then, it’s best to use the lower column sections to insure that you’re remaining in your business page.

The View Page or Edit Page button that appears under them does pertain to your business fan page.

Facebook navigation

Continuing Your Fan Page Development

The above guide will allow you to optimally setup a functioning Facebook business page, but there are numerous other options you can explore for managing and promoting your Fan Page through your administrator account.

Facebook Optimization and Integration with Your Main Website

Risingline provides additional development services to integrate your Facebook page with your main Website, blog and other social media accounts like Twitter. A popular integration includes us setting up your Facebook and Twitter accounts to automatically post links to blog, news or article posts when you post them on your main Website. Feel free to contact us for more information.

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