I know that Southwest Airlines isn’t for everyone, especially those who love to be pampered by high dollar airline perks like microwaved frozen chicken and stale rice served in an aluminum box complete with plastic utensils. As for me, I’m perfectly fine with honey-roasted peanuts complemented by an ice cold ginger ale … and that’s why Southwest.com is typically the first Web site I frequent when preparing a domestic flight itinerary.
Okay, some of you who frequent this blog are probably thinking I’m a hypocrite because I’m promoting a company that could easily be described as the Wal Mart of the airline industry due to their commoditized approach. However, I’d argue that Southwest is a different type of company than a commoditized retailer such as Wal-Mart in the fact that value is provided to me personally through customized services such as SWAvacations.com and a frequent flyer program that even a traveling novice like me can understand. To top everything off, as a valued customer, I’ve been asked by Southwest Airlines to engage with the company through their blog.
Although BlogSouthwest.com started out as a simple extension of the company’s marketing rhetoric, the content has improved dramatically over the past few months. Brian Lusk and the crew have started to focus the stories on the emotions of their customer base. In fact, of all the corporate blogs that I’ve visited, I’d have to say Southwest’s is the best in terms of capturing my emotions through docuvideos on subjects covering post September 11th traveling fears to eloquently describing cool vacations ideas in places like Seattle. Whether in a positive or negative sense, travel is an emotional subject for most people, and Southwest has done a terrific job at understanding issues that travelers face.
Please visit Southwest’s blog site and let me know if you agree.