Instagram is a powerful tool for brands looking to build awareness and increase engagement with their online community. According to Maximize Social Business, Instagram engagement is 15 times higher than Facebook engagement.
When it comes to creating an effective Instagram marketing strategy, you need the right tools. Although Instagram has updated its filters and improved its editing features since launching in 2010, brands that want to create a successful Instagram account and gain more followers need to tap into additional tools.
There are dozens of tools available to help you build your Instagram account. Whether it’s a platform for measuring your account’s success or creating higher quality images, it’s important to make sure you’re using the best tools for your photos. Here are the best Instagram tools to assist you with your marketing management strategy:
1. Schedule Instagram content with LaterGram.
Sometimes, you don’t have time to edit, upload, and publish a photo. By using LaterGram, you can easily plan and schedule your Instagram content. This app enables you to manage your content from a mobile device or web, and makes it easier to create a strategy for your Instagram account.
2. Create beautiful photos with AfterLight.
When it comes to creating engaging photos on Instagram, it’s essential to use external photo editing apps to help you create beautiful visuals for your brand. Apps such as AfterLight offer hundreds of unique filters and frames to help you create high quality images for your account.
3. Measure your success with Totems.
Knowing the success of your Instagram strategy is more important than ever. With Totems, brands can measure their analytics and social engagement to determine the effectiveness of their Instagram marketing strategy.
4. Discover key metrics with Iconosquare.
Iconosquare is another great Instagram analytics tool that helps you measure engagement on your account. With Iconosquare, you can find out data such as your most liked photos and average number of comments per photo. You can also view, post, and share photos, and follow/unfollow users directly from the platform.
5. Find the most popular photos with Webstagram.
Do you want to find trending photos within your industry or niche? Webstagram is a super helpful tool for identifying popular hashtags and interacting with popular photos. Not only can you view photos, but you can also send private messages to users, search users by keyword, and create an RSS feed for your photos. Webstagram also offers statistics and analytics for your Instagram account.
6. Explore users in specific cities with Followgram.
Are you looking to target a specific audience or niche? Use an app such as Followgram to identify customers within your target demographics. Followgram helps users find photos published in their area and find captions with specific hashtags. This is an excellent tool for growing your Instagram audience and finding users within your area.
7. Gauge community engagement with Ink361.
Another tool that’s helpful for measuring engagement is Ink361. This tool lets you see the total number of likes your images receive, distribution of likes, and your most popular photos. Ink361 also provides insights that helps users determine which photos their followers find most interesting. By understanding these analytics, brands can create a better Instagram strategy and post more relevant photos.
Developing a strong community through Instagram is a growing priority for brands. Visual content has changed the way brands build relationships with their customers and Instagram can help them grow their community. By using these Instagram tools to improve your Instagram marketing strategy, you’ll be able to tell a better story through photos and build a larger Instagram following.
Ivan Serrano is a social media, marketing and business journalist living in the Bay Area of California.