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Straightforward design, marketing, and technical advice for making your marketing communications more effective.

Understanding Really Simple Syndication (RSS)

July 26th, 2006

What is RSS?

SS stands for Really Simple Syndication. It’s an easy way for you to keep up with news and information that’s important to you, and helps you avoid the conventional methods of browsing or searching for information on websites. Now the content you want can be delivered directly to you without cluttering your inbox withe-mail messages. This content is called a “feed.” RSS feeds are commonly syndicated from special web pages called blogs.

RSS is written in the Internet coding language known as XML (eXtensible Markup Language), which is why you see RSS buttons commonly labeled with and XML icon: XML button. Other common icons that indicate an RSS feed include: RSS feed icon & RSS feed icon

What is Podcasting?

Podcasting is an RSS Feed that includes MP3 audio files, usually published through blogs. Listening to a podcast simply means downloading an MP3 audio from a link in a blog you’ve subscribed to. Once you download the file, you can either listen to it on your computer or transfer it to an MP3 player like an iPod to listen on the go.
Find out moremore podcasting information

What is an RSS Reader?

An RSS reader is a small software program that collects and displays RSS feeds. It allows you to scan headlines from a number of news sources and display them in a central location.

RisingLine also builds web sites that can be auto updated through RSS feeds from your own blogs or external sources to provide valuable automatically updated content for your visitors. For the more technically oriented, we also sponsor the site

Where Can I Get an RSS Reader?

Some browsers, such as the current versions of Firefox, have built in RSS readers. If you’re using a browser that doesn’t support RSS, there are avariety of RSS readers available on the web; for some there is no charge to download and others are available for purchase.

RisingLine makes it easy for your visitors to subscribe to your RSS news updates by including options for your feed to be automatically added to individual’s popular home pages just by clicking on a graphic link. If you have a homepage at one of these sites try clicking on the graphic to add our news to your page:

RSS Feed


RSS Feed Add to Google


RSS feed for My AOL

We utilize the great resources of FeedBurner to provide a smart feed that allows people to choose the RSS syndication tool that works best for them.

How Do I Add RSS Feeds Manually?

If you’re using a RSS news aggregator instead of one of the options listed above, each reader has a slightly different way of adding a new feed, also called a “channel.” Follow the directions for your reader but, in most cases, here’s how it works:

  • Click on the link or small XML button near the feed you want. For example, on http://RisingLine.com/blog/ click on RSS Feed
  • From your web browser’s address bar, copy the URL (web address). For example, the URL you would copy for
    our blog is: http://feeds.feedburner.com/NewMediaMarketing
  • Paste that URL into the “Add New Channel” section of the reader. The RSS feed will start to display and regularly update the headlines for you.

Subscribe to RisingLine’s RSS Feed

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