Why Risingline?
- We’re sales and marketing experts who understand that the branding and media tools we create are useless unless they achieve your business goals.
- We’re fanatical about quality and best-practice procedures, and we pay attention to our industry leaders.
- We’re here to provide personal strategic consultation and technical support for the long run.
- We always tell it like it is. If we think you’re making a mistake, we’re not afraid to tell you why.
- We always insist on finding the best solution for your unique requirements, even if that means us referring you to a more specialized firm for a given task.
- We have the conviction and passion that what we offer can truly help others succeed, and we look for clients who believe the same about themselves.
How we can help
The profitability of your marketing strategy is determined by your performance in three key areas: message reach, message impact and message cost.
We can help you reach your marketing goals by:
- Increasing the reach of your marketing message by broadening your audience and message frequency.
- Increasing the impact your marketing message makes to convey your value and persuade your prospects to action.
- Decreasing the cost of broadcasting and keeping current your marketing message.
How we can help increase your Marketing reach
| Mobile-friendly HTML5 cross-platform websites | The HTML5 framework we provide allows virtually unlimited expansion and application integration. This means the broadest audience possible can view your branding and design. The sites we develop are tested for optimal performance across the broad spectrum of platforms and browsers, including Mac, PC, iPad, iPhone, Android, and many other tablet and mobile phone devices. |
| Print advertising production and scheduling | Our extensive experience in corporate print advertising provides our clients high-end advertising design and writing for any print or display medium, including magazine advertisements, signage, packaging, trade show booths, and billboards. |
| Search engine optimization | More potential customers can be made aware of your message through Web searches. We code your site content to be easily indexed by major search engines and associate your website with the keywords your customers and prospects are most likely to use for search queries. |
| Digital content generation & publishing | Greater exposure and referral potential through regularly published messages optimally formatted to be distributed and forwarded. Regular blog publishing also contributes significantly to your search engine profile. |
| Social media broadcasting | Pushes your news to search indexes and allows your content to be displayed by third parties for increased exposure. |
| Custom HTML Email design & marketing | Custom-designed HTML emails and best practice distribution provide you the benefit of reaching a large spectrum of current and prospective customers with your brand and message. |
How we can help increase your Marketing impact
| Top-tier corporate graphic design | Significantly increases the credibility and effectiveness of your messages. Stanford University reports that 46% of visitors to your site will judge your credibility solely on the visual design. |
| Branding and identity | Creates sustained credibility across all customer and prospect communications. A corporate identity is a professional "look and feel" for your business that creates an emotional attachment with your target audience and remains consistent across all communication mediums. We work with you to identify concise value statements and then help refine them into visual representations that express the unique value you offer your clients. |
| Social networking applications | Provides trustworthy unbiased content for your audience. Facilitating customer conversations on your site may sound dangerous to some, but it provides the crème de la crème of credibility. Allowing unbiased customer conversation through forums, ratings, or blog commenting provides high-grade messaging that can significantly increase the effectiveness of your message. In addition, it gives a direct link for feedback and guidance from your customers on how you can better meet their needs and thus increase the profitability of your business. |
| Website usability service / site structuring | Allows visitors to your website to understand your key messages quickly and navigate the site intuitively. We employ best-practice navigation and page layout standards to help your site’s messages be heard clearly. We can develop every page of your site to serve a defined function towards progressing your prospect through the sales process. |
How we can help decrease your Marketing costs
| Strategic Consulting | Our experienced project managers and developers provide objective insight for creating the most stable, versatile, and effective print and digital marketing solutions to meet our customers’ specific goals. We are adamant about utilizing third-party development and application resources for our clients' projects and are experienced in managing large technical and marketing projects with multiple parties. |
| Smart web development | We never take a one size fits all approach to web development. We are fanatical about understanding our clients’ goals and capabilities and recommending and developing the best technical framework to meet their needs. |
| Ongoing marketing, design, and technical support services. | We save our clients money and allow them to focus on their core business by managing (as much or little as they choose) their marketing, advertising, and web maintenance needs on an as-needed long-term basis. |