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Marketing, design, and technical resources for making your digital and print communications more effective.

Strategies to Increase Your Website Traffic

January 12th, 2009

I read recently that there are over 800 billion documents on the Internet. Now there was no documentation to this statement, definition of what an internet document is, and the number seems high to me given the Wikipedia stats for Google….who knows the real answer. Regardless of the exact number, no one is going to argue that there are a lot of pages on the Internet and a lot more being added, so many that the probability of any certain page being visited by an individual diminishes daily. This fact brings up a good question for each of us who are stakeholders in a website to ask ourselves—with all the choices out there why would anyone visit our site?

Well funny you should ask, because the answer to that question has occupied me in the past on this blog:

For my grand finale of SEO posts (is that applause that I hear?) I’m going to share some secret insight…well, it’s not really secret but it’s the type of insight that I’m always tempted not to share because I want to keep the real good stuff for myself. So, being in this altruistic moment, here are the top 7 strategies from the gurus on how to bring attention to your site. I’ve hand picked the single strategies that I thought were the absolute best, but each one of these links takes you to a whole article or site that is golden with advice.

  1. This is the most important tip. Build your web site around a blog that you keep active and updated with relevant and valuable information. Why you might ask? Because such blogs get noticed much more than the same content updated on a static web site. See Why Blogs Rank High In Search Engines by Fredrik Wacka. This tip is really is a prerequisite for the rest.
  2. Write about stuff that people (your target audience to be exact) will want to read and share. As I highlighted on this past SEO post, SEO is really all about maintaining quality content. See How to get traffic for your blog by Seth Godin
  3. Establish your site as a trusted authority for your target audience. And market your content. See
    Search Engine Success Through Article Marketing
    at the flyte blog.
  4. Understand the fundamentals of SEO and hone the technical details of your site to accommodate. See
    SEOmoz | Beginner’s Guide to Search Engine Optimization
    by Rand Fishkin
  5. Attract people who will link to your site and concentrate on creating interest. See Generating
    Buzz with Link Baiting and Viral Campaigns
    by David Wallace
  6. Embrace the Social Media . . . create a site that is more relevant, more easily linked to, and openly shared within your social web communities. See 5 rules of Social Media Optimization (SMO) by Rohit Bhargava.
  7. Make your web site a platform for launching viral marketing. What is viral marketing? It’s any method that encourages others to pass on your marketing method to others. See The Six Simple
    Principles of Viral Marketing
    by Dr. Ralph F. Wilson

So there you go, you just read the document that turned the Internet count to 800 billion and one. It’s not too late to start the transformation of your site from that old-school stale brochure to a vibrant broadcasting and interactive
blog based site that will keep you site in the thin quality segment as the internet continues to explode. As always, I encourage you to comment or share other fundamental strategies that should be included in ones short list.

Be Aware of These Web Scams

May 15th, 2008

We receive a very high percentage of customer inquires regarding two general type of solicitations they receive. Since these same scams continue, sometimes with different company names and angles, we thought it would behoove our valued clients for us to post some info on them.

The most important principle to remember to protect yourself from any marketing scam is to always be extremely wary of any unsolicited communication, whether by phone, email or postal mail, that claims to:

A. Be able to do something that seems too good to be true, or

B. Presents a “bill” or “invoice” regarding your domain, Website or some other Web related service from a company that sounds official, but of whom you’ve not dealt with before.

Scam 1—Bogus Domain Registration Invoices

Almost anyone with a domain name registered has probably come across this one. An official sounding company sends you an invoice that states or implies you will soon lose your domain if you don’t register with them. If you have never heard of this company, there is a 99% chance it’s an unethical attempt to get your money. The easiest thing to do is Google the company name or do search on the FTC site. If are still uncertain don’t hesitate to fax or email us a copy.

Scam 2—Unsolicited SEO Spam

I get a kick out the chutzpah of professed SEO companies who resort to spam marketing their implied expertise in driving new customers through search engines. If they really are so good at getting business through search engines why do they have to resort to the most despised of illegal Web marketing to get their own?  The answer is obvious.

Google states it best:

Be wary of SEO firms and web consultants or agencies that send you email out of the blue….Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators. No one can guarantee a #1 ranking on Google. (Read the whole page at Google.com)

We encourage you to read this prior post of ours where we go into more detail on the topic.

Understanding Search Engine Optimization

February 1st, 2008

This article has moved to a new page.

Beware of Bogus SEO Firms

September 12th, 2007

Have you ever received an unsolicited email like this:

Dear Website Owner,

If I could get you five times the RELEVANT traffic at a substantially reduced cost would you be interested? <company name> can place your website on top of the Natural Listings on Google, Yahoo and MSN. … We do not use “link farms” or “black hat” methods that Google and the other search engines frown upon and can use to de-list or ban your site. The techniques are proprietary, involving some valuable closely held trade secrets. Our prices are less than half of what other companies charge.

If you’re an owner of a business web site, chances are you’ve received quite a few. We get questions from clients about the validity of such companies on a pretty regular basis.

There are a lot of, maybe even most, SEO companies out there that are basically trying to work the system to create online spam. It might benefit you in the short run, but it breaks the whole legitimate ranking system and ultimately it can hurt a site more than it help. Just like how spam email marketing can produce some positive short-term results
but in the end runs the name of the offending individual/business to the ground (or even to criminal court in some cases).

SEO is simply creating value and relevance for your target clients and making it easy for them to find you. This does include some legitimate professional service roles like getting your site listed in as many relevant directories, esp. local

directories, as possible. However, what should make us leery of SEO firms is terminology like “proprietary closely held trade secrets”…big red flag, there is no secret to SEO, it’s actually quite simple as described by Google.  The real problem, like with so many other things, is that real SEO (aka building value) takes a lot of time and hard work. The temptation is great to want to believe that there is a “get search optimized quick” solution out there thus the proliferation of the SEO scam artists. I’ve blogged on this topic a number of times, the related posts are all on this SEO page.

Outside of the SEO involved in coding and developing a site (which actually is quite involved) we don’t provide ongoing SEO services of the type this company is advertising…we do provide some services to build long term value like blog writing services though. If you need help, we refer out to a few real SEO (value building) and Pay Per Click services companies
on a case-by-case basis…just let me know.

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