Marketing, design, and technical resources for making your digital and print communications more effective.
June 23rd, 2011
See also: Setting up a HTML email signature in Microsoft Entourage (Mac OS X)
For some strange reason Entourage 2008 adds your email signature at the very bottom of all replies and forwards in an email string. Not only will recipients not see your signature next to your more recent reply, if you reply to the same email string multiple times you end up getting a "stack" of your same email signature at the bottom of the message strings which looks quite unprofessional.
Although Microsoft has made it as un-intuitive as possible, there is a fix for this issue that allows your email signature to appear only after your replies.
1. Bring Entourage into focus, then just go to the top menu Entourage -> Preferences ->
2. Then highlight "Reply & Forward" and check the box with the verbose description "Place reply at top of message and include From, Date, To, and Subject lines from original message"
June 10th, 2011
I was digging through the 250+ new features Apple is touting for the July release of OS X Lion when I almost fell out of my chair. Apple is finally fixing a basic usability shortfall of OS X that have has been a pet peeve of mine.
Lion will allow users to resize a window from any corner instead of being forced to use only the lower right hand corner. Yes it’s really true. Buried at the very end and classified in the lonely “Other Features” category we find:
Resize from any edge. You can now resize a window from any side or corner.
Is there really any questions as to why this would be an incredible benefit? Why it took Apple decades to do this I’ll never know but dragging my mouse across my 27″ iMac screen gets old real quick and I hate thinking anything that Microsoft makes is better than Apple. Thanks Apple, it’s about time!
Now if Apple can only fix the other major downfall in Finder by allowing one to sort alphabetically by folders first then files. While I love Macs I hate Finder primarily because it sorts files and folders as if they were the same animal. Apple makes it sound like this might change with Lion, but this is probably just wishfull thinking on my part. Here’s what Apple says about the new Finder in Lion:
Sort files – A new button in the Finder toolbar lets you sort files by category, making it easier to find what you’re looking for. Sort files by kind, application, date modified, date added, or size.
I don’t have my hopes up that this will make Finder much better, however anything they do to change Finder will be an improvement.
The other bit of good news is the Lion upgrade is priced at $30. Click here for a full list of the new Lion OS X features.
April 28th, 2011
In February, Google made a significant change to its search algorithm in order to penalize and weed out shady SEO tactics such as keyword stuffing, content copying, etc. The Google change has actually forced some companies who practiced such tactics to layoff significant portions of their workforce because their Google search engine result listings dropped so severely. Take a look at this brief article from Website Magazine to read more: Crop Devastation – Google’s Farmer Update Retools Rankings.
As we’ve preached for years, your overall strategy should be to write Website content for your users, not just to bait Google with keywords. Even if this tactic works for a brief time, in the long run this strategy will be detrimental to your online presence as has been demonstrated by Google over the last few months.
Search engine optimization is still a legitimate and very important component of your online strategy. It just has to be implemented correctly and with correct expectations need to be set for the client by a legitimate SEO firm (which can be hard to find). There is no shortcut or get rich quick scheme with SEO regardless of all the many claims of so-called SEO professionals who fill our in-boxes with their spam. As I’ve observed before, if these people are really so good at SEO why don’t they impart their skills on their own Website and reap the benefit instead of sending out spam?
To get started down the right path simply write your Website content and messaging solely for the benefit or your prospects and customers; in other words with true unique value. With that done then hire a legitimate SEO firm and copywriter to insure that your content is in line with your target keyword market which may require some slight adjustments to your copy.
There is a lot more to a long term SEO strategy but the above will give any Website a great foundation and insure that they are positioned for a successful future.