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Marketing, design, and technical resources for making your digital and print communications more effective.

Best Practices – Facebook Marketing

December 2nd, 2013

VerticalResponse has one of the best condensations of how to manage your business’ Facebook page that I’ve seen. If your business has a Facebook page I strongly recommend checking it out. Looking for someone to manage your Facebook branding, marketing and posts?  Let us know, we can work with you to develop and manage your online, social media and email marketing.

Courtesy of: VerticalResponse

 

A Transition Guide for the New Facebook Business Pages

March 8th, 2012
New Facebook Page Design
Sample of the new Facebook page design

As you may already be aware, all Facebook Pages will automatically change over to the new Page format on March 30, 2012 (you can change yours over sooner if you wish).  This will be a completely new design with the "wall" being replaced with the newer "timeline" layout that Facebook has already introduced to personal profile pages.

Following are the most common questions (and answers) regarding how the change will affect your current branding and development:

Q: Will my current page branding stay intact after the transition?

If you currently have a left column graphic with branding that will be gone as will the top thumbnail images that are sometimes used for branding. The thumbnail size image you see next to each of your posts will be used as new "profile picture" (the red and two-tone blue logo icon in the sample page design).

Q: What elements can be branded in the new Page design?

1. The updated square "profile picture" (which still serves as the same image used for your thumbnail image). I recommend uploading as high of resolution as possible 250px x 250px (or larger square) PNG 24 image. Unfortunately, Facebook still down samples any images you upload which degrades the quality.

2. Some of the new navigation thumbnail images located at the bottom of the top page section.

3. A new large "Cover Photo" which appears at the top of your page. The dimensions for this new image are 851px x 315px. Like the profile picture Facebook will down-sample this image and degrade the quality when you upload it. While it’s great we have so much more space to work with for branding, Facebook has placed quite a few branding restrictions on this new image space.

Following are their guidelines:

This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based.

And in their recently updated Facebook Page Terms they state:

Covers may not include:
i. price or purchase information, such as "40% off" or "Download it on socialmusic.com";
ii.  contact information such as a website address, email, mailing address, or information that should go in your Page’s "About" section;
iii. references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or
iv. calls to action, such as "Get it now" or "Tell your friends."

Q: What are some examples of companies that have implemented branded profile pictures within Facebook’s new guidelines?

Q: Where are the links to my other pages / features that used to be on the left?

The first four are now arranged horizontally right below your cover photo and profile picture; the remaining are accessible by clicking the drop arrow marked with the green arrow in the screenshot below.

New Facebook Page Navigation Thumbnails

Q: Do my custom developed Facebook features still work and if so where can I find them?

Yes, they will be listed as either the fourth item in the new navigation or within the drop down menu. See the red arrow in the screen shot above, or go to the sample New Facebook Page design and click on the star icon in the menu.

Q: Where can I get more information on the new Facebook Page design?

Q: Where can I complain if I don’t like the new design?

Q: What do you think of the new layout?

Honestly, I like the new design a lot and I like the restrictions that Facebook has placed on the cover photo image. Forcing Facebook designers to work with fewer options will result in cleaner, higher quality and more creative designs. Less clutter is always a good thing. The last thing I want to see as a user is a bigger space graphic space that will just get filled with a bunch of oversized "like me" arrow graphics and other cheesy design elements.

While the timeline feature is still in its infancy, I like the direction Facebook is headed with this and I believe it presents a superior and cleaner presentation of information. Loosing the old (or current I should say) 3 columns of clutter and ads is definitely a good thing.

The biggest initial "con" I have to the new page layout is the placement of the page navigation icons. I don’t like having to click the drop down menu to see all of them.

Need Help?

We’re available to assist you with Facebook branding and development. Contact us online or by phone at 208.475.3192. For samples of our past design work check out our portfolio page.

How to set up a business Facebook page (the right way)

February 18th, 2011

These do-it-yourself instructions are based on best-practice recommendations from Facebook and are current as of February 18, 2011. Additionally, Risingline provides full Facebook development services. If you would prefer to have us setup, optimize and integrate your Facebook and other social media assets with your Website, please feel free to contact us for a no-obligation estimate.

1. Setup a Personal Account

If one does not exist already, set up a personal account for the CEO, owner or a principal of your company. Do not set-up a personal Facebook account and populate it with business information. This is against Facebook’s terms of service and may result in Facebook deactivating your profile.

2. Setup a “fanpage” (In Facebook lingo, fanpage is synonymous with business page)

a. Login to the personal Facebook page you created in step 1. Click “Home” in the upper right.

b. In the far-left column, look for “Ads and Pages” and click. You may have to click the “More” link in that column to see Ads and Pages.

Facebook Ads and Pages

c. Click the “Create Page” button

Create Page

d. Select the category that best describes the type of business page you’re creating. In most cases, you will need to decide between “Local Business or Place” and “Company, Organization or Institution.

  • If you market your products/service primarily in a single market then choose Local Business or Place.
  • If you market your products/service nationally then choose Company, Organization, or Institution.

Facebook | Create a Page

e. Fill in your basic business information and click “Get Started.”

Create a Page

f. Your business fan page is now setup in its initial draft state.  Proceed with uploading your logo or other company images for your profile. Save the other suggested actions like “Invite your friends” until after you add essential information to your page.

Draft Facebook Fan Page

g. Click “Info” in the far-left column then click “Edit Info.”

Fan Page Edit Info

h. Complete the Basic Information page. Insure you use (but don’t overuse) the keywords for which you have optimized your Website.

Basic Information Facebook Fan Page

3. Add additional Administrators to your Fan Page (Business Page)

Click “Manage Admins” from the far-left column. Type in the email address of the other personal profile accounts of individuals that will also administer this page, then click the “Save Changes” button.

Manage Admins

Your additional administrator should now show up on the “Manage Admins” page.

Manage Admins

Important Information About your Facebook Business Page

Your business Fan Page needs to be treated as a business asset. It’s important that the owners/principals of a business have control of the business/Fan Page by being added as an administrator. It’s ok to have a trusted Web developer or employee as an administrator; the business principals just also need to be administrators. As Facebook states:

“Businesses do not typically put the titles to company vehicles in employee’s names, nor do they allow the employee to keep the company vehicle after termination of employment. Nor should they with FB business/fanpages.”

For more information on Facebook best practices for business fan pages please see this article from Facebook’s Website: Fan Page Help – Beginners Read First!

4. Start populating and promoting your page.

Click the “View Page” button in the upper right hand corner, then proceed with Invite your friends, Tell your fans and Post status updates.

Facebook Fan Page Get Started

Confusion Warning!

While logged into your business fan page as an administrator, be aware that clicking on the Home, Profile and Account links in the upper right hand corner will connect you to those section on your personal profile/page with no notification. Hopefully Facebook will correct this long-standing usability issue but until then, it’s best to use the lower column sections to insure that you’re remaining in your business page.

The View Page or Edit Page button that appears under them does pertain to your business fan page.

Facebook navigation

Continuing Your Fan Page Development

The above guide will allow you to optimally setup a functioning Facebook business page, but there are numerous other options you can explore for managing and promoting your Fan Page through your administrator account.

Facebook Optimization and Integration with Your Main Website

Risingline provides additional development services to integrate your Facebook page with your main Website, blog and other social media accounts like Twitter. A popular integration includes us setting up your Facebook and Twitter accounts to automatically post links to blog, news or article posts when you post them on your main Website. Feel free to contact us for more information.

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