If you watch this very short video from Google and believe what they’re saying, you will catapult yourself into an elite group of people who actually understand the “secret” of SEO.
I emphasize the word believe because I’ve learned from years of Web development that many people persist with a misconception that SEO success is determined primarily by how that site is coded, even when they’ve been enlightened with the truth. Many, if not most, people think that there is some method by which a developer can arrange the code on their site to make a big impact on their SEO. We get inquiries all the time from people who are looking for someone to take their existing site and have it recoded so the same content is listed higher in Google.
That’s simply not how it works.
As stated in this video from Google, “First and foremost we [Google] care about content.” Not to go down another wrong path, this does not mean Google is looking for some special arrangement of content and keyword stuffed pages. What they are ultimately looking for is content that is unique and truly valuable to your target visitors. By no coincidence, that’s what real people are looking for too.
To be clear, there is still a place for proper coding (on-site SEO) . . . but it is not the driving force behind the overall success or failure of your Website’s SEO.