About Risingline

Why we're built the way we are

Updates Hosting Design Privacy Accessibility Security

Most website problems live in the gaps: a builder who's moved on, a host responsible only for servers, and an owner stuck in the middle. Risingline is organized so those gaps don't exist. One team designs the site, runs it, and answers for it. When something breaks, you contact your dedicated US-based Risingline account manager. Nobody passes the blame because there's nobody to pass it to.

We arrived at this model honestly. We started building websites and designing brands in 2006. Over the years, we produced thousands of marketing pieces across digital and print for businesses throughout North America. The work taught us what holds up and what doesn't. It also taught us a few things about how clients get let down by the industry. So we run on some beliefs:

  • Tell it like it is. If we think you're making a mistake, we say so.
  • Find the best solution, even if that means referring you to another developer.
  • Cut through the mystery and jargon. Plain language, always.
  • Be here for the long run, not just the project. We are not after a quick job. We want relationships that pay off for both sides over years, so we keep bringing you ways to improve your digital presence that fit the budget you already have.
  • No golden handcuffs. Some firms make leaving painful by holding the domain, locking the site to their platform, or keeping the files. You own everything we build and can take all of it with you, because a client should stay for the work, not because leaving hurts.

We still design every site we run. What's changed is that the design now comes with the full infrastructure, security, accessibility, and ongoing care, for as long as a client stays. The design is part of the managed engagement, and the team that builds the site is the team that answers for it, years later.

Leadership

Doug Case standing beside his Jeep on an Idaho hillside with two German Shepherds in the back

Doug Case founded Risingline in 2006 and serves as general manager today. He leads the team responsible for Risingline's design, development, and support solutions. He oversees Risingline's full range of services, including strategy, graphic design, development, custom coding, ADA/WCAG compliance, cybersecurity, site compliance, UX and usability, and project management.

Before Risingline, Doug spent 15 years in the corporate IT industry, primarily with Micron Electronics, as a sales manager, Air Force contract account executive, and Federal channel account executive.

Doug began programming in the 1990s and has since developed countless digital solutions across multiple platforms. He is also an accomplished creative director and graphic designer experienced in usability, UX, and clean, modern corporate branding.

Doug earned his Bachelor of Science in business administration from Lewis-Clark State, graduating magna cum laude with presidential honors. He also holds the Google Cybersecurity Professional Certificate and stays engaged in continuing education, including on-site training at Utah State University’s WebAIM accessibility lab. He resides in Idaho with his wife and enjoys the great outdoors with friends and family, sometimes including his three grown sons. He pampers his wife and his four German Shepherds, and has a love/hate relationship with one Siamese cat. He has been active over the years, supporting and volunteering with nonprofit organizations.

The standards the work is held to

Built to ADA accessibility standards.

Every page is designed and tested against ADA (WCAG) accessibility standards, from the first build through years of content changes, so a screen reader, a keyboard, or an aging pair of eyes never turns a customer away.

Your site keeps up with privacy laws as they change.

California and a dozen other states now say what a website must disclose and do. Your site carries the practices shared across those laws, and we update them as the rules change.

Hacks cost customers and trust. Your site is watched around the clock.

Every site runs encrypted behind a firewall, with malware monitoring around the clock and daily backups stored off site, so an attack is caught early and nothing is lost.

Get a straight read on your site

Send us your site's address and what it has been like to keep up. Within one business day you will have a written read on where it stands, from the person who would run it. No salespeople, and no call unless you ask for one.