Web design since 2006
Your website starts communicating before anyone reads a word. Layout, typography, spacing, imagery and consistency all influence whether a business feels credible.
Give your business
the credibility
it deserves.
Designing for credibility
Before visitors read your headline, learn what you do or consider your offer, they have already formed an impression of your business. Good design creates the visual credibility that gives your message a chance to work.
Design is not decoration. Its job is to support communication.
Sloppy web design loses customers before they read a word.
46%
In a Stanford study of 2,684 people, 46.1% of comments about website credibility referenced visual design, including layout, typography, imagery and color.
50ms
Research has found that people can form remarkably consistent impressions of a website's visual appeal after exposures as short as 50 milliseconds.
Two decades of design experience
Risingline has designed websites since 2006. Over those same two decades, our work has also included thousands of commercial design projects across nearly every form of visual communication.
A website may be a different medium, but the fundamentals of effective visual communication do not suddenly change when the canvas becomes a screen.
Today, Risingline is focused on web design and managed web services. We bring everything those twenty years have taught us to the websites we design now.
Our clients include
How we design
Good design can be distinctive without being unfamiliar. We use established principles of visual communication because people bring expectations with them when they visit a website.
What it does for your business
Visitors arrive with very little information about you. Professional design provides the visual signals that make a business feel established, capable and worth considering.
Strong hierarchy helps visitors understand what matters and what to do next. Fewer distractions and clearer choices mean fewer people getting lost along the way.
Your website should feel unmistakably connected to your business. Typography, color, imagery, language and visual details should reinforce each other rather than compete with each other.
Because Risingline manages the websites we design, new content and future changes are handled within the same visual system rather than gradually pulling the site apart.
I am very impressed with my new website; but more importantly, I am so impressed with the level of integrity, the honesty in our conversations, Risingline's overall responsiveness to my questions, and their timeliness and ability to deliver exactly on our agreements and commitments.
It was my first website and Risingline not only provided the direction and expertise I needed, but was very patient with me as I pulled my content together. I could have done everything cheaper, but this was a great investment in my business.
We have a great working relationship with Risingline. The development of the site was a work in progress and Risingline was exceptional in their ability to understand our needs for our site and implement them.
Design and credibility
People judge a website's credibility from its appearance in a fraction of a second. What Stanford, Carleton and Google researchers found, and what to do about it…
Design and credibility
Contrast, repetition, alignment, proximity. Two business cards show all four, where the principles came from, and how to check your own page in five minutes…
Design and credibility
Hosting, code, layout, and style are not separate concerns. A framework for seeing a website as one continuum carrying one message to one customer…
If your website no longer reflects the quality of the business behind it, we should talk.
Call (208) 352-0775 or use the contact form. You'll hear back from the people who do the work, not a sales team.