Sloppy web design loses customers before they read a word. Stanford proved it.
People judge a website's credibility from its appearance in a fraction of a second. What Stanford, Carleton and Google researchers found, and what to do about it.
Design and credibility
C.R.A.P. A four-point check for marketing designs
Contrast, repetition, alignment, proximity. Two business cards show all four, where the principles came from, and how to check your own page in five minutes.
Most of what turns visitors into customers is invisible.
Hosting, code, layout, and style are not separate concerns. A framework for seeing a website as one continuum carrying one message to one customer.
Considerations if you're thinking about a homepage carousel
Rotating homepage banners test poorly, create accessibility problems, and slow pages down. What the research shows and what works better.