SEO and AI: what's real and what's hype
A new industry promises to get your business recommended by ChatGPT, Gemini and Claude. Google says optimizing for AI search is still SEO. What is actually changing, and what is sales talk.
Artificial Intelligence
How does an AI assistant decide which businesses to recommend?
An AI assistant can search the web, turn one question into several searches and assemble an answer from many sources. Where the information about your business comes from, and what that means for your website.
Should you block AI bots from your website?
Cloudflare and other services now offer a switch that blocks AI bots. Search crawlers, training crawlers and agents do different jobs, and blocking all of them can cost you customers. A starting policy for a business website.
How to make your website visible in AI search without chasing AI SEO tricks
Sixteen things that help search and AI systems find and use your website, in priority order. None of them is an AI trick, and most of them are good SEO.
Getting the most from AI: best practices for first-time users
AI chat assistants, like ChatGPT, can help with writing, brainstorming, summarizing, and answering questions.