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design & marketing blog

Straightforward design, marketing, and technical advice for making your marketing communications more effective.

Branding with Authenticity and Emotion

February 8th, 2017

Here are a couple great examples of brilliant marketing for mundane products. Take a look at the examples below to see how authenticity and emotion emphasize the fundamental benefits of a product and create a unique and lasting impression. Note that in these examples the actual product is featured little or none.

Seat belts

Chewing gum

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