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design & marketing blog

Marketing, design, and technical resources for making your digital and print communications more effective.

Design tells the world who and how relevant we are

July 8th, 2015

A design article entitled Oh, the logo by committee over at the Before & After Website is worth checking out. A few key quotes:

“Design looks easier than it is, and it’s more important than it looks. . . Design is us and it is personal. How something looks tells the world who and how we are.”

“When Steve Jobs started his Next computer company, his first act — before he had a building, before he had employees, before he had a product — was to pay Paul Rand $100,000 to design a logo. And Rand’s black cube gave Next its sleek identity.”

“NBC once paid a designer a million dollars to design an N.”

Read the whole article here.

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