I want to point out a great post that Seth Godin made a couple years ago. It’s one of my favorite short articles to reference before starting a branding or design project —The inevitable decline due to clutter.
As is his gift, he does a great job of articulating minimalism; a principle of design and communication that has become critical for success in this age of massive information overload.
I’m having a hard time not quoting his whole post because it’s so good, but in the spirit of minimalism here are the best parts:
- “As digital marketers seek to increase profits, they almost always make the same mistake. They continue to add more clutter, messaging and offers, because, hey, it’s free.”
- “Once you overload the user, you train them not to pay attention.“
- “More is not always better. In fact, more is almost never better.“