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design & marketing blog

Straightforward design, marketing, and technical advice for making your marketing communications more effective.

Emotion and Advertising – Ram Trucks Super Bowl Commercial

February 4th, 2013

Out of the thousands of ads we’re exposed to each day, what is it that makes only a few stand out?  It’s emotional connection. Those ads that don’t have it, no matter how technically precise, are noise and filtered out by our brain.

Here’s great example from The Richards Group of how it’s done right.

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