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design & marketing blog

Marketing, design, and technical resources for making your digital and print communications more effective.

Best Practices – Facebook Marketing

December 2nd, 2013

VerticalResponse has one of the best condensations of how to manage your business’ Facebook page that I’ve seen. If your business has a Facebook page I strongly recommend checking it out. Looking for someone to manage your Facebook branding, marketing and posts?  Let us know, we can work with you to develop and manage your online, social media and email marketing.

Courtesy of: VerticalResponse


Choosing a Domain Name | .Com vs .Net

September 3rd, 2013

Choosing the best domain name for your Website is a daunting task. Actually thinking of a great domain name is not hard, finding a great name, or even a good-enough name, that’s taken is the hard part. We’ve accumulated a number of guidelines to use when considering a new domain name which we’ll be sharing the next few blog posts; here’s the first:

.Com instead of .Net

never use a .net domain as your primary business domain”

This first guideline is the most absolute of them all—never use a .net domain as your primary business domain. The reason a company considers a .net domain is almost always because someone else already is using the .com version of the domain. Usability studies have proven that when someone hears or reads a domain name, by the time they type it in their Web browser they’re most likely going to type .com anyway. If you do choose to go with a .net, be aware that a huge percentage of the branding expense and effort you do for your Website will benefit the .com version, not yours.

Sometimes people see that their .com is not currently developed and assume that since there is no site on the .com the .net is a viable option. In these cases it’s even more important not to choose the .net. A domain squatter dreams about a company investing a ton of money into developing and marketing a Website on a .net for which the squatter owns the .com. It raises the value of the .com significantly and it’s very easy to squeeze the .net domain holder into paying an exorbitant price for the .com when the squatter puts up a porn site.

This means that even though there is the perfect domain name available (such as mycompanyname.net or myexactkeywords.net) you’ll be far better off to select a .com even if it’s not as desirable of phrase. Our upcoming posts will shed some light on how to do that.

Measuring Social Media ROI

August 21st, 2013

Can investing business resources into Facebook, Twitter and other social media platforms effective?  The answer is yes, social media can be effective, but only if developed  correctly. Many of the efforts by businesses to grow their business by social media channels are done not only without a strategy, but sometimes without a basic understanding of the social media platforms themselves and the driving factors that persuade users and customers to interact. The contest is really not about just getting as many people to click the “like” button your Facebook page it’s about getting that Facebook user’s to “like” you to the extent that they buy from you or tell others about your company. There’s a big difference.

To be successful a company must be educated, develop a comprehensive strategy and then track or measure their efforts. This infograph from MDG Advertising does a great job outlining the whole process.

If your company needs help getting started on a strategy, contact us here at Risingline and we’ll be glad to help out.

Infographic: The ROI of Social Media

Infographic by MDG Advertising

Don’t add clutter to your Website!

August 6th, 2013

I want to point out a great post that Seth Godin made a couple years ago. It’s one of my favorite short articles to reference before starting a branding or design project —The inevitable decline due to clutter.

As is his gift, he does a great job of articulating minimalism; a principle of design and communication that has become critical for success in this age of massive information overload.

I’m having a hard time not quoting his whole post because it’s so good, but in the spirit of minimalism here are the best parts:

  • “As digital marketers seek to increase profits, they almost always make the same mistake. They continue to add more clutter, messaging and offers, because, hey, it’s free.”
  • “Once you overload the user, you train them not to pay attention.
  • “More is not always better. In fact, more is almost never better.

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