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Marketing, design, and technical resources for making your digital and print communications more effective.

Sage SEO Advice

September 22nd, 2010

I want to direct your attention to a recent blog post by Glenn Murray, IMHO one of the most accomplished and credible SEO copywriters out there. Glenn underscores vital SEO points we’re always preaching, namely:

  • You’ve got to post legitimate content that’s of real value to your target market.
  • You must be authentic and honest.
  • Your real audiences are your clients and prospects. Write content for them, not Google.
  • Success takes time.
  • Trying to cheat the system is ultimately detrimental to the success of your business.

I do recommend you read his whole post, but if you choose not to, here is my favorite quote:

“[SEO is] about working hard to write something truly link-worthy, then letting people know about it, so they can choose to link to it if they like it. It’s not about making Google believe your site is more popular than it actually is, it’s about actually making your site more popular.”

For the millionth time . . . there are no tricks or shortcuts to SEO and there are many scammers out there trying to convince you otherwise. As Forest Gump might say, “If it seems to be good to be true, you must of heard it from an SEO company.”

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