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design & marketing blog

Marketing, design, and technical resources for making your digital and print communications more effective.

Great Branding

January 3rd, 2012

I wanted to share this phenomenal branding video from my friends at Infuze Marketing in Sacramento. While I have to admit I’m biased in my fondness for Infuze Marketing, this truly is one of the best branding videos I’ve ever seen especially considering the relatively small market. Great job Infuze!

How the quality of your brand affects SEO

November 22nd, 2011

Google Brands.

Infographic by SEO Book

BitDefender – Creating Powerful Corporate Mythology

August 30th, 2011

BitDefender Logo

I’m fascinated how a corporation can use a logo, or rather the story behind it, as a totem of corporate mythology (or to be more crass, groupthink). Logos often have more impact within an organization than without. I don’t really get much as a consumer from BitDefender’s new logo at first glance, but as you can see from this link they have created a great myth around it which can be a powerful uniting force within the organization and amongst their customer evangelists.  You can check out their new brand mythology here.  My compliments to the branding team who led this project.

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