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BitDefender – Creating Powerful Corporate Mythology

August 30th, 2011

BitDefender Logo

I’m fascinated how a corporation can use a logo, or rather the story behind it, as a totem of corporate mythology (or to be more crass, groupthink). Logos often have more impact within an organization than without. I don’t really get much as a consumer from BitDefender’s new logo at first glance, but as you can see from this link they have created a great myth around it which can be a powerful uniting force within the organization and amongst their customer evangelists.  You can check out their new brand mythology here.  My compliments to the branding team who led this project.


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