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Marketing, design, and technical resources for making your digital and print communications more effective.

Action Item: Utilize LinkedIn’s New Company Pages

November 10th, 2010

LinkedIn announced a few days ago the launch of  Company Pages. While it might seem that LinkedIn is a bit late to the business page concept (in comparison to Facebook) their Company Pages offer superior a superior technical solution with better usability. Unlike Facebook, LinkedIn’s user base of 80 million are potentially higher prospects if your company markets primarily B2B. Even if you market to consumers, you definitely should establish a LinkedIn Company page to increase your overall social media footprint and take advantage of the other unique social networking benefits LinkedIn offers such as job posting and recruitment.

No matter what, if you’re a business owner you need to set up your company page immediately. If you need help, let us know.

One thing I appreciate is the superior usability as compared to Facebook. Facebook business pages are a mess from an administrative standpoint . . . it never seems completely clear if one is posting to a personal profile or a business page and when on a business page navigation links are intertwined with your personal profile. LinkedIn’s page administration seems to be thought out much better.  Also, in comparison with Facebook, there is opportunity to present much more information about your company and its services including graphic banner ads and keywords about your services which are beneficial from an SEO standpoint.

I’ve just started on our page but feel free to check out the Risingline Linked In Company Page and tell me your thoughts.

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